With the end of the COVID-19 pandemic seemingly insight, it is widely believed that no sector in our economy deserves our gratitude more than the country’s massive labor force. After all, while captains of industry and the business sector kept our heads above water, so to speak, it was our worker’s and laborers’ heroic efforts and determination that helped keep our beleaguered economy going.
For most millennials, the pandemic is a total game changer. The coronavirus that has so far afflicted nearly 3 million Filipinos has reshaped how young professionals, ranging in age from 25 to 40, are spending their money now and for the future. Before the global health crisis hit, this generation of assertive and ambitious individuals blew their earnings on gadgets, weekend parties, and big-ticket items like cars and travel.
For leading real estate developer BRIA Homes, responsible Filipino homeowners must aspire for a life of sustainability—one that safeguards the environment not just in the ‘here and now’ but for future generations as well. This is why BRIA tirelessly promotes sustainable lifestyles in each of its fifty-plus communities nationwide.
While the Philippine economy is still caught in the grip of a pandemic, it is widely acknowledged that the real estate market has turned out to be remarkably resilient, rebounding fast despite stringent quarantines and surges in new covid cases. Some credit may be given to how proptech companies are helping push the projects of leading developers during the pandemic, but more commendable is how homebuilders had transitioned to digital technology even before the onset of the health crisis.
Millennials, that generation born roughly between 1980 and 1995, used to be stereotyped as young adults that dislike roots, are constantly on the move, like to job-hop, and blow their savings on travel, gadgets, and other trappings of the good life.