Home & Properties Lifestyle Press Release

Pandemic drives millennials to invest in BRIA Homes for comfort, convenience, and safety

For most millennials, the pandemic is a total game changer. The coronavirus that has so far afflicted nearly 3 million Filipinos has reshaped how young professionals, ranging in age from 25 to 40, are spending their money now and for the future. Before the global health crisis hit, this generation of assertive and ambitious individuals blew their earnings on gadgets, weekend parties, and big-ticket items like cars and travel.

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Lifestyle Press Release

BRIA Homes Ensure Digital and Contactless Homebuying Experience for OFWs

In the Philippines, which takes pride in its close-knit families, Overseas Filipino Workers (OFWs) need no introduction as modern-day heroes. Their loved ones know they choose to forego the comfort and familiarity of home to spend long hours at laborious jobs and give them a better life. OFWs are also considered icons in their country. Their multi-billion-peso remittances help sustain the Philippine economy in good times and bad—but more especially during crises, such as when the pandemic hit.

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Lifestyle Press Release

Experience modern and holistic living in BRIA Homes

For the longest time, it has become the norm for average Filipino families to settle for whatever is available, to manage with less, or to reduce their expectations. This is especially true when it comes to choosing the homes they live in. They are willing to forego aesthetics for an idyllic location or waive access to modern day conveniences for comfort and security. And often, they equate ‘affordability’ with inferior quality.

Now BRIA Homes is here to show that even ordinary Filipinos can savor a holistic living experience—to reside in a community where they “have it all”: well-designed homes, proximity to key destinations, amenities for recreation and security, and affordability.

This idyllic scenario is made possible by BRIA Homes’ winning formula: Affordability (Mura) + Quality (Dekalidad) = a Beautiful BRIA Home for Every Filipino.

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Home & Properties Lifestyle Press Release

BRIA Homes Murang Pabahay Winning Formula = Affordability (Mura) + Superior Quality (Dekalidad)

You don’t simply live in a house and call it a home or reside in a neighborhood and consider it a sanctuary. To be happy and at peace, you need to feel safe and secure, and have a sense of belonging to a place where residents have each other’s back and care for each other’s well-being.

This is what a sense of community is all about. And this is what BRIA Homes, the fastest growing mass housing developer in the Philippines, had in mind when visualizing how they wanted BRIA developments to be. Committed to serve ordinary Filipinos, the mass housing developer builds high-quality affordable homes in friendly and welcoming communities, where Filipino families will thrive for the long haul.

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