Filipino travelers planning their next international getaway have another exciting reason to visit the Travel Madness Expo (TME) 2026. From July 10 to 12, the Taiwan Tourism Administration returns to the SMX Convention Center Manila with its vibrant “Waves of Wonder” campaign, bringing a taste of Taiwan through interactive activities, exclusive travel deals, cultural experiences, and exciting giveaways.
Located at the Taiwan Pavilion (Booths 81-82, Halls 1-4), visitors can discover why Taiwan continues to be one of the fastest-growing travel destinations for Filipinos. Whether you’re planning your first visit or returning to explore more of the island, the pavilion offers plenty of inspiration and practical travel information to help you plan your next adventure.
Taiwan Continues to Grow as a Favorite Destination for Filipinos
Taiwan’s popularity among Filipino travelers continues to soar. According to the Taiwan Tourism Administration, the country welcomed more than 620,000 Filipino visitors in 2025, marking an all-time record and a remarkable 34.3% increase compared to 2024.
Building on this momentum, Taiwan has maintained its strong appeal in 2026 and now ranks as the third most popular outbound travel destination for Filipinos. Its close proximity to the Philippines, convenient flight options, rich cultural heritage, delicious cuisine, scenic landscapes, and warm hospitality continue to make Taiwan an attractive choice for both first-time and returning travelers.
Interactive Activities Bring Taiwan Closer to Visitors
Throughout the three-day expo, guests can immerse themselves in a variety of fun and educational activities designed to showcase Taiwan’s unique attractions.
Among this year’s highlights are the crowd-favorite Taiwan Kahoot! Challenge, a travel-themed trivia game that puts participants’ Taiwan knowledge to the test, and the Check It Out Taiwan Travel Challenge, an interactive video game experience that lets visitors explore Taiwan’s destinations in a fun and engaging way.
Those who enjoy arts and culture can also participate in the daily Traditional Lantern DIY Workshop, where guests can create their own lantern while learning about one of Taiwan’s cherished cultural traditions. Workshop slots are limited each day.
Exclusive Airfare Deals and Travel Packages
Visitors planning a trip to Taiwan can also explore the latest travel offers from three of Taiwan’s major international airlines—China Airlines, EVA Air, and STARLUX Airlines.
Representatives from the airlines will be available throughout the expo to answer travel inquiries, share the latest route information, and help travelers take advantage of exclusive airfare promotions available only during TME 2026.
Participating travel agencies will likewise offer attractive Taiwan tour packages, making it easier than ever to book your next vacation.
Get Insider Travel Tips from Xzar Lim
Lifestyle and travel content creator Xzar Lim will also be joining this year’s Taiwan Pavilion as a special guest.
On July 11 from 2:30 PM to 3:00 PM, she will share some of her favorite destinations in Taiwan, memorable cycling adventures, hidden gems, and practical travel tips that can help travelers maximize their next visit.
Visitors are encouraged to arrive early to secure a good spot and gain valuable firsthand insights from one of the country’s well-known travel creators.
Take Home Exclusive Taiwan Freebies
No Taiwan Tourism event would be complete without exciting souvenirs and giveaways.
Visitors who book any Taiwan travel product—including airline tickets or tour packages—from participating exhibitors during the expo can redeem a complimentary Taiwan-themed travel accessory. Guests may choose from a travel bag, digital luggage scale, or a three-piece travel organizer set, while supplies last.
Guests who follow the Taiwan Tourism Administration’s official social media pages during the event will also receive exclusive souvenirs. Additional prizes and Taiwan-themed merchandise await participants who join the pavilion’s games and interactive activities.
Discover More Reasons to Visit Taiwan
Beyond airfare promotions and travel packages, the Taiwan Pavilion will also highlight some of Taiwan’s most popular attractions and travel experiences, including:
- Relaxing hot spring destinations
- Family-friendly theme parks
- Taiwan’s colorful flower seasons
- The Taiwan Golden Years Tours, a collection of officially certified itineraries designed with accessibility, comfort, and convenience in mind for travelers of all ages
Whether you’re a foodie, nature lover, adventure seeker, or cultural explorer, Taiwan offers experiences suited to every type of traveler.
The Taiwan Pavilion at Travel Madness Expo 2026 is open to the public free of charge from July 10 to 12 at the SMX Convention Center Manila.
Visit the pavilion to discover exclusive travel promotions, exciting activities, and everything you need to start planning your next unforgettable adventure under Taiwan’s “Waves of Wonder” campaign, visit its official Facebook page at facebook.com/TaiwanTourismPH.
