After more than 80 years of trusted eye care, Eye Mo continues to innovate with the launch of its newest variant, Eye Mo COOL Red Eyes. Designed specifically for the Filipino lifestyle, this latest product combines the brand’s well-loved red eye relief with a refreshing cooling sensation—perfect for beating the country’s heat and humidity.
Living in a tropical climate like the Philippines often means dealing with dust, pollution, and long hours under the sun—all of which can lead to tired, irritated eyes. With this in mind, Eye Mo developed COOL Red Eyes to go beyond basic relief, offering a soothing, cooling effect that helps users feel instantly refreshed.
A New Way to Refresh and Recharge
To mark the launch, Eye Mo is rolling out its new campaign, “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo.” The campaign focuses on helping Filipinos power through their busy days by giving their eyes the instant boost they need.
“For eight decades, Eye Mo has been a staple in Filipino households,” shared Weitarsa Hendarto, Director of PT Combiphar. “With Eye Mo COOL Red Eyes, we are evolving that legacy by offering not just relief, but a uniquely refreshing experience suited to our climate.”
Echoing this, Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, highlighted how the product taps into Filipinos’ love for cooling sensations—especially during hot and demanding days.
Dustin Yu Leads the “Iced Eyes Bebeh” Activation
Adding excitement to the campaign is rising actor Dustin Yu, who serves as the face of Eye Mo COOL. Through the fun and interactive “Iced Eyes Bebeh” activation, fans are encouraged to experience the cooling sensation firsthand by participating in a viral ice-dipping challenge.
“With my daily activities and long hours on set, my eyes easily get irritated,” Dustin shared. “Eye Mo COOL Red Eyes gives me that refreshing feeling that helps me reset and stay in a positive vibe.”
Innovation Backed by Decades of Trust
The launch of Eye Mo COOL Red Eyes also reflects Combiphar’s ongoing mission to improve quality of life through accessible healthcare solutions. With over 55 years of innovation, the company continues to adapt to modern consumer needs—introducing products that balance immediate relief with long-term eye wellness.
By entering the growing “cool eye drop” segment, Eye Mo strengthens its position as a leader in eye care, offering a solution that’s both functional and lifestyle-driven.
Now Available Nationwide
Eye Mo COOL Red Eyes is now available in drugstores and pharmacies across the Philippines, making it easier than ever to upgrade your daily eye care routine.
Whether you’re dealing with long work hours, screen fatigue, or outdoor exposure, this new variant offers a cooler, more refreshing way to keep your eyes clear, comfortable, and ready for anything.
For more information about Eye Mo Cool and the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, please follow Eye Mo Philippines official social media channels (Tiktok: EyeMoPh; Facebook: Eye Mo; Instagram: eyemophofficial; YouTube: Eye Mo Ph)
