Great Taste Coffee revealed John Lloyd Cruz as the Newest Endorser



“I see greatness in everything, it’s a matter of perspective.”

These were some of the words delivered by the young multi-awarded Filipino actor John Lloyd Cruz as he was revealed as the newest endorser of one of my favorite coffee drinkGreat Taste Coffee.

Held at Crowne Plaza, media guests and other VIP’s were treated to an exclusive preview of Great Taste Coffee’s newest campaign featuring John Lloyd Cruz. The new campaign captures the respect and the admiration that he and the brand have for Pinoy’s greatness.

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At the event, I was able to learn new things as well about the brand, and on how the brand have constantly innovate and introduce new and better ways to enjoy a cup of coffee.

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Booths were also installed at the area where we were able to taste different variants of Great Taste Coffee.

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Online, guest take on the challenge by answering the question – How do you choose to be Great? Here are some of the answers via twitter.

 

 

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

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Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness from small triumphs, to great milestones. Choose to be great with Great Taste Coffee!

By the way, I was one of the lucky winners at the raffle and got a chance to have a photo at the stage with Lloydy!

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Until our next discovery in the City!
またね Mata ne! 
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