Mushrooms turn pink with pleasure for Breast Cancer Awareness Month

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For  the  whole  month  of  October   2015  the  3rd  Mushrooms Go Pink PH Breast Cancer  Awareness  Campaign  will   spread  some  good  through  great  food  made with  some  locally  grown  mushrooms!     In  2013,  Ministry  of  Mushrooms  collaborated with  50  well-­‐lauded  restaurants  and   food  brands  around  Metro  Manila  and  the surrounding  areas  to  create  and  serve   dishes  with  locally  grown  mushrooms  to  help raise  food  awareness  for  cancer   prevention  while  raining  funds  for  the  ICanServe Foundation.

Although  it  has  been  a  while  since  Ministry  of  Mushrooms  has  operated  as  a   business  and  we’ve  been  in  the  process  of  winding  the  business  down  our   mushroom  ADVOCACY  continues,”  shares  Ministry  of  Mushrooms  founder  Marco Lobregat.

Ministry  of  Mushrooms  is  working  together  with  a  group  of  young  mushroom   farmers,  including  John  Regie  Jaminal  and  Ivan  Bagatsing  of  Perfect  Mushrooms  and Billy  Joel  Santos  Kabutehan  Farms,  a  Gawad  Kalinga  enterprise  to  ensure  that  there   is  an  availability  of  locally  grown  mushrooms  for  dozens  of  mushroom  dishes  being   prepared  this  October.

As  shared  in  the  official  website  of  the  New  York  Times  bestselling  author  of  Eat  To   Live  and  Super  Immunity,  Joel  Fuhrman,  M.D.,  a  board-­‐certified  family  physician and   nutritional  researcher  who  specializes  in  preventing  and  reversing  disease  through nutritional  and  natural  methods,  “white,  cremini,  portobello,  oyster,  maitake,  and   reishi  mushrooms  each  contain  a  number  of  bioactive  compounds  with  the  potential
for  anti-­‐cancer  activity.  These  mushroom  phytochemicals  have  anti-­‐angiogenic,  anti-­‐ proliferative,  and  other  anti-­‐cancer  effects,  which  have  been  studied  in  relation  to   stomach,  colorectal,  breast,  and  prostate  cancers.

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Breast  cancer  is  a  leading  cause  of  death  for  women  and  according  to  the   International  Agency  for  Research  on  Cancer  -­‐  more  than  a  million  develop  the   disease  without  knowing  it,  and  almost  500,000  women  die  from  it  every  year.  It  is   noted  in  several  articles  that  the  Philippines  has  one  of  the  highest  incidences  of   breast  cancer  in  not  just  in  Asia  but  globally.     “Through  the  campaign  we  hope  to  see  the  city  filled  with  mushrooms  to  remind  us   that  the  food  we  cherish  can  also  be  what  saves  our  lives  and  the  lives  of  those  who   we  love  around  us,”  says  Lobregat.

Ministry  of  Mushrooms  is  organizing  the  event  with  the  support  of  friends  from   other  Filipino  food  brands,  Casa  Empanadas  and  Chibog  (Filipino  comfort  food   restaurant  in  Daly  City,  San  Francisco,  USA)  and  it  has  partnered  with  Booky,   ClickTheCity,  and  Manila  Eat  UP  to  ensure  everyone  can  find  the  participating  hero   restaurants  and  their  special  dishes. This  year  the  number  of  hero  restaurants participating  grew  even  more.  74  of  your   favorite  restaurants  and  food  establishments are  joining  the  Mushrooms  Go  Pink  PH   2015.

Take  a  shroom  trip  and  try  out  the many  great  mushroom  dishes  caringly   prepared  by  some  of  our  country’s  best  chefs and  kitchens.  The  more  dishes  you  try   and  enjoy,  the  more  you  support  the  fight against  breast  cancer  as  10%  of  the  cost  of   each  special  dish  will  be  donated  to ICANServe  Foundation  through  the  Mushrooms   Go  Pink  PH  campaign.

Get  social and  spread  the  awareness  by  taking  photos  of  these  great  dishes  and   restaurants  and posting  your  photos  on  Facebook,  Twitter,  and  Instagram  and  using   the  hashtag,  #MushroomsGoPinkPH      This  will  be  one  ShroOm  trip  you  won’t  forget!

Until our next discovery in the City!
またね Mata ne! 
Be awesome and stay connnected
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