Puregold Elevates Experiential Retail With its First-Ever Hakot Relay Run at Luneta
Puregold made history with its first-ever Hakot Relay Run at Luneta, transforming a classic Filipino “hakot” activity into an exciting community fitness event joined by thousands. Combining strategy-based relay mechanics, entertainment, and cultural engagement, the event featured a hakot challenge, a post-run sunset concert with OPM and P-Pop artists, and exclusive runner freebies. The successful