Global AI smart devices brand HONOR Philippines continues its rapid expansion as it officially opened its 200th store nationwide at SM City Manila on December 20, 2025, marking a significant milestone for the brand’s growing presence in the country.
The milestone store reflects HONOR’s strong momentum in the Philippine market, just three years since the brand’s re-entry. The company now operates 100 HONOR Experience Stores and 100 kiosks across the country, bringing its innovative devices closer to Filipino consumers.
A Major Milestone in HONOR’s Philippine Journey
HONOR Philippines Vice President Stephen Cheng shared his pride in the brand’s remarkable growth.
“I’m proud to say that we are now reaping what we have sowed over the past three years. We are very young as a company, but our growth is like no other. Our 200th store—composed of 100 experience stores and 100 kiosks—is a true mark of our success,” Cheng said.
This achievement highlights HONOR’s commitment to accessibility, customer experience, and nationwide reach.
Star-Studded Celebration at SM City Manila
Adding excitement to the milestone event were GMA Kapuso stars Shaira Diaz and EA Guzman, longtime HONOR brand ambassadors. The celebrity couple delighted shoppers and mallgoers with a heartfelt live performance of “Palagi,”making the celebration even more memorable.
Also present at the event were HONOR’s valued partners, including Charlie Mateo and Danna Mateo of CM Hi-Tech and Megapixel, as well as Roy Seguerra of SM City Manila, showing strong industry support for the brand’s continued expansion.
Strengthening HONOR’s Nationwide Presence
With 200 stores now open, HONOR Philippines continues to strengthen its retail footprint and reinforce its mission of delivering innovative AI-powered devices and premium customer experiences to Filipinos nationwide.
Stay Connected with HONOR Philippines
For the latest updates, product launches, and store openings, visit www.hihonor.com or follow HONOR Philippines on social media:
📱 Facebook: @HonorPhilippines
📸 Instagram: @honorph
🎵 TikTok: @honorphilippines
To view the complete list of HONOR retail stores nationwide, visit the official HONOR retailers page.
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