The Manila Bulletin Earth+Lens has always been more than just a photo exhibit—it’s a platform that tells stories, sparks conversations, and champions advocacies that matter. This year, the annual showcase once again captured hearts and imaginations as it unveiled a fresh set of powerful images highlighting the Philippines’ beauty, culture, and heritage. With the support of the Department of Tourism (DOT) and HUAWEI Philippines, Earth+Lens 2025 became a meaningful celebration of art, technology, and national pride.
Held last August 28 at the Maynila Ballroom of The Manila Hotel, the exhibit featured breathtaking photographs that brought to life this year’s theme, Through the Filipino Eyes. Each image served as a reminder of how Filipinos, with their deep connection to the land and culture, are the best storytellers of their own country. More than just an art display, the exhibit also aimed to inspire responsible local tourism and strengthen efforts to preserve our natural and cultural landmarks.
Through the Lens of Filipinos
In his opening remarks, Dr. Emil Yap III, President of Manila Bulletin, expressed gratitude to the event’s key partners.
“This event would not be possible without the support of our partners. To Secretary Christina Garcia Frasco of the Department of Tourism, thank you for championing our country’s natural wonders. And to HUAWEI Philippines, we are grateful for your innovation that empowers artists and storytellers to capture and share these powerful images.”
The featured works were shot entirely on smartphones, proving just how far mobile photography has come. Esteemed photographers Gab Mejia, Jim De Ramos, along with Manila Bulletin’s very own content creators John Louie Abrina, Jaime Misalucha Jr., and Santi San Juan, showcased their artistry through the lens of the HUAWEI Pura 80 Series. A special highlight was the overseas collection by renowned Filipino artist Kublai Millan, whose works added both prestige and perspective to the exhibit.
One of the most inspiring moments came from Gab Mejia, who shared stories from his photography journeys in Zamboanga del Sur and Rizal. He spoke about how the HUAWEI Pura 80 Ultra enhanced his ability to capture intricate details of the Philippines’ landscapes and heritage.
“I always remember how lucky I am to be a Filipino who realizes how rich our natural and cultural heritage is right here, that there are just so much stories that we can discover. Using the HUAWEI Pura 80 Ultra allowed me to be really versatile and dynamic in how it just integrates and flows with the craft I have as a photographer,” Mejia shared.
A Collaboration for the Future
The DOT reaffirmed its continued partnership with Earth+Lens, aligning the campaign with its “Love the Philippines”advocacy. This collaboration underscores the shared mission of promoting local tourism while reminding Filipinos to cherish and protect their heritage.
For its part, HUAWEI Philippines once again proved why it’s more than just a tech brand—it’s a creative partner for storytellers. The evening also featured the official launch of the HUAWEI Pura 80, introduced by Ernest Ortega, Product Expert of HUAWEI Philippines. Available for preorder starting August 29, this newest addition to the Pura 80 Series brings game-changing innovations such as the industry’s first Switchable Dual Telephoto Camera, a 50MP 1-inch Ultra Lighting HDR main camera, and advanced zoom capabilities of up to 100x digital zoom. These powerful features were put to the test in this year’s exhibit, proving that technology can empower artistry in remarkable ways.
Beyond Earth+Lens, Huawei also continues its global push for creativity with the XMAGE Awards, giving photographers around the world an opportunity to showcase their unique perspectives on an international stage. (Learn more here: Huawei XMAGE Awards)
The Earth+Lens 2025 exhibit is more than a gallery—it’s a reminder of the role each of us plays in preserving our heritage while celebrating the boundless creativity of the Filipino spirit. With art, advocacy, and technology working hand in hand, the exhibit encourages everyone to look closer, see deeper, and share stories that matter.
