A new era of smart entertainment has arrived as Haier Philippines, in partnership with Abenson, launched its latest innovation—the Haier Mini LED TV. Held at Abenson’s flagship Quezon Avenue store, the immersive launch event carried the theme “Where Color Meets Innovation”, highlighting the brand’s commitment to redefining the future of home viewing for Filipino families.
More than just a product launch, the event was a celebration of intelligent design and technology. Haier’s Senior Marketing Manager, Angeli Patricio, described the Mini LED TV as “a smarter way of living,” emphasizing how it elevates both function and style in the modern Filipino home. Abenson’s Marketing Head, Apple Ma, shared her excitement over the exclusive partnership, calling the new TV a game-changer for family entertainment in the Philippines.
At the heart of the celebration was the official unveiling of the Haier Mini LED TV by Haier Philippines CEO Xuhong Yan and Abenson’s Joy De Leon. The moment the screen came to life, guests were treated to a dazzling display of True Color Pro technology, mini LED backlighting, and ultra-sharp 4K HDR resolution—a stunning showcase of contrast, clarity, and color brilliance that transforms the way Filipinos can experience movies, gaming, and streaming at home.
Haier Product Manager Jayden detailed the advanced features of the unit, including Dolby Vision, Dolby Atmos, and Game Mode Pro—ideal for gamers and cinephiles alike. AI integration enables voice command functionality and compatibility with smart home ecosystems, turning the TV into a true digital command center. These features are wrapped in a sleek, minimalist design that complements any living space.
Adding star power to the event were Chito Miranda, Cherizawa, and Shanaia Gomez, who shared their personal experiences with the Mini LED TV—whether watching concerts in lifelike detail, playing high-speed games with zero lag, or enjoying cozy movie nights with surround sound immersion. Their testimonials emphasized how the TV fits seamlessly into different lifestyles and routines.
Providing a technical perspective, tech reviewer Peter from GizGuide praised the Haier Mini LED TV as “one of the strongest contenders in the premium category.” He highlighted the superior contrast levels, smooth interface, and future-ready connectivity, making it ideal for Filipinos looking to future-proof their home entertainment setup.
Guests also enjoyed a live violin performance, fun raffle giveaways, and a hands-on demo zone where they could explore the Mini LED TV’s stunning features up close. An exclusive media Q&A segment allowed Haier executives to share their vision and roadmap, further reinforcing their dedication to innovation and user satisfaction.
Haier’s CEO, Mr. Xuhong Yan, closed the event with a heartfelt message, saying, “We are not just creating electronics—we’re creating experiences. This launch is just the beginning of our journey to building smarter Filipino homes.”
As the Mini LED TV becomes available at Abenson stores nationwide and online, Haier invites Filipinos to experience a new way of living, watching, and connecting. Whether you’re into binge-watching, competitive gaming, or just looking for a stylish and intelligent centerpiece for your living room, the Haier Mini LED TV is built to impress.
