I been hearing about the craze since last year, on how millennial’s craze over the bag. When I finally had the chance to scrutinise one I guess there is really something to be crazy about it. And guess what, a few days ago. I was able to own one.
anello, the world-renowed Japanese-Italian brand known for their signature wired wide opening backpack is finally in the Philippines. And the brand is changing the way Filipinos look at bags forever. Founded on the premise of improving people’s quality of life with pieces that you can use regardless of the season, anello, offers a full line of fashionably chic pieces that perfectly complement the lives of today’s multi-faceted individuals.
At the launch held at SM Mega Fashion hall, I was able to witness the variety of the brand. Influencers, bloggers, media and other VIP’s flock the place trying to figure out which one of the items can be considered as their favorite. I particularly like the classic anello bag in dark orange, mix-F, white and ofcourse camo. I also love the brown and the leather like bags displayed at the venue. Aside from the colors, what I really love about anello bags is the keen atention to details and forward-thinking fashion sense that is very evident in the structured silhouettes and functions of the bags. And oh, it also comes in different colors, sizes, and materials. You really got a lot of items to choose from.
(1) With Ana, Tita Sarah, Ava, Alyssa, Jackie, Angela and Ate Ro (2) with Herhey, Phya, and Charlene (3) Vina, Yuki, Max and Katt
Just a little trivia, Did you know that anello, means “annual growth rings” in Italian? The brand was founded in 2005 by Carrot Company, who also owns Legato Largo, a woman’s fashion brand and Paquet du Cadeau, a brand that sells fun accessories.
anello in Manila started early June 2017 as they opened up the first branch at the third floor of SM Megamall Fashion Hall. Less than three weeks after the said event, the brand went on and unveiled its impressive 100-sqm flagship store at Estancia Mall in Capitol Commons. Soon, the third branch opened in UP Town Center. anello also plans to open stores in Uptown BGC, Alabang Town Center, and Robinsons Magnolia, others are already on the works.
If you want to know more about the brand you can visit their official Anello Facebook and Instagram at @anellophilippinesofficial.