You can never remove the fact that most Filipino movie or TV series critics will always compare what they have seen here locally to a much more famous content in the international scene. Whether it positive or negative, I still we still need to comment the creators for creating such output in the best effort they can do with a minimal budget allocation. Budget is always a question to a lot of film makers, but when we talk about creativity. I know we got lots of it.
That is why I am actually excited more (now) to see Indie Films than the ones being made commercially. There are those that made it on both worlds and have been appreciated, but there are some that doesn’t really catch the taste of the major public. I guess, the exposure to more sophisticated content has evolved the Filipino’s taste for entertainment.
The challenge now for local networks and entertainment companies is to tell good stories – stories that take us to different places, that make us cry or make us laugh. Stories that are able to touch us, move us, motivate us, or even change us; stories that are intelligent, relevant, of the highest quality, and most of all, stories that are meant for the Global Filipino.
Cignal TV is rising to this challenge by launching Cignal Entertainment — a full entertainment brand of original content catering to Filipinos’ evolving and upgrading tastes. I was able to be at the launch of the TV station and was amaze on the storylines and content they got for the viewing public.
For its premier production, Cignal Entertainment is proud to present its first miniseries “Tukhang”. “Tukhang” is a crime drama that explores the social costs behind the controversial war on drugs while mining the human drama that surrounds it. The four-part series, directed by Lawrence Fajardo, stars James Blanco and Karel Marquez as individuals whose day-to-day lives are spent trying to survive the unforgiving drug warzone of our nation.
In their line-up are shows of different genres such as Tabi Po, Advocasine 1&2 and a spinoff of the movie Die Bea Beautiful, Born Beautiful, which is something I am really excited to see.
And did you know that there is a power cast of creators behind each content. Cignal Entertainment initially partnered with some of the most exciting story-tellers in the country Sari Sari Network, Unitel, Percy Intalan’s Idea First, Wilma Galavante’s Content Cows, and Masque Valley Productions. Simultaneously while gathering these great minds, they have also opened our doors and are encouraging and inviting the young, up-and-coming content creators, directors, producers and writers to collaborate with us, especially through CineFilipino.
Get ready for awesome content and watch the back-to-back episode premier of “Tukhang“ this July 22 on Colours (Ch 60 SD, Ch 202 HD), Sari Sari (Ch 3 SD) and Bloomberg TV Philippines (Ch 8SD, Ch 250HD), on Cignal.