For the very first time, the Swiss watchmaker OMEGA is offering online sales of a new timepiece. Expanding the reach from its global network of boutiques, the brand is excited to connect to its online community in a new way.
For now, one unique watch will be marketed and sold exclusively online. The OMEGA Speedmaster “Speedy Tuesday” Limited Edition will be showcased on the @OMEGAInstagram channel and customers will be able to click through to a dedicated page at omegawatches.com where they can reserve the watch. There are 2,012 models to reserve and, subject to availability, customers can even specify the Limited Edition number they want. Once chosen, the watches will be delivered in the summer of 2017.
The OMEGA Speedmaster “Speedy Tuesday” Limited Edition has been produced five years after the creation of the #SpeedyTuesday hashtag by Fratello Watches founder Robert-Jan Broer.
The design is inspired by OMEGA’s Speedmaster “Alaska Project III” model, created for NASA in 1978. At the time, NASA insisted that the watch had to be both anti-reflective and easy-to-read, or in other words – suitable for use in space. The “Speedy Tuesday” has stayed true to these qualities with a brushed matte-finish stainless steel case and large radial numerals on the subdials.
In fact, the return of these famous radial subdials is just one of the vintage touches on the watch.
The use of the “Reverse Panda” dial is also influenced from the past. Other classic Speedmaster touches include a domed hesalite crystal with a central OMEGA logo, as well as a vintage-cut brown leather strap with vintage buckle and stitching. Of course, OMEGA has also retained the calibre 1861 on the inside, the movement used in the famous Speedmaster Moonwatch.
Turning the watch over reveals a screw-in caseback stamped with the Speedmaster’s iconic Seahorse medallion, encircled by the words SPEEDY TUESDAY ANNIVERSARY – A TRIBUTE TO ALASKA PROJECT III as well as the Limited Edition number (only 2,012 have been produced). Circling the outer-edge of the caseback is the word RADIAL.
For those who purchase the watch, it is delivered in a special leather watch roll containing a spare NATO strap with #SpeedyTuesday engraved on the strap’s loop, as well as a strap-changing tool.
Not only is this a wonderful timepiece to own, but it also has its own place in OMEGA’s history as the brand’s first watch sold online. OMEGA has a strong web presence, but has never before used a social platform as a selling tool. As expected from a watchmaker always willing to push at the boundaries, OMEGA is excited by this new challenge.
Followers of @OMEGA on Instagram are encouraged to look out for the watch from today and be quick with their reservation if they hope to own one of these Limited Edition pieces. Watches can be reserved by visiting OMEGAWATCHES.COM/SpeedyTuesday