Do you know whats Acer, Asus, HTC, and BenQ have in common? Well,these are not just excellent brands but also all originated from Taiwan! These could be a few of what we know because of it’s popularity usage here in the Philippines, but you know what, Taiwan has a lot more to offer.
Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has organized and implemented Taiwan Excellence campaign to help Filipino consumers identify the best from the rest. Taiwan Excellence recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value.
The campaign was introduced to the Philippines this year (2014) for the first time to benefit Filipino consumers who purchase products from Taiwan. The campaign carried the theme “Excellent Lifestyle” not just to showcase the 56 excellent brands under Taiwan Excellence, but to also let Filipinos recognize how these products enable them to enjoy an excellent lifestyle.
But being part of the “excellent brands” is not that easy. The products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan.
Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.
From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
I’m a bit excited to know what products have that Gold Award seals. Would love to try those brands. This campaign truly will allow Filipinos to enjoy their shopping experience and discover the best that Taiwan has to offer.
Like their facebook page to be updated TaiwanExcellence.ph or visit their website for more information (taiwanexcellence.ph/).
