Making you feel like you are almost floating, Under Armour (UA), the high performance sportswear label, unveiled the latest innovation in footwear cushioning technology called HOVR. The new HOVR delivers one of the most cutting edge running platform that combines comfort, underfoot cushioning, and energy return for runners. Gravity holds you down, HOVR lifts you up UA HOVR is a cushioning platform, engineered to provide the ideal combination of cushioning and energy return. The UA HOVR midsole is made of a proprietary foam compound in partnership with leading innovators Dow Chemical, providing a super- soft durometer with incredible cushioning and shock absorption with every single foot strike. UA HOVR is UA’s third cushioning platform, evolved from Micro G and Charged Cushioning respectively. This new pinnacle cushioning system delivers on runners’ needs to have a shoe that provides not only support – but also energy return and shock absorption. Wearing Penshoppe (Shirt); Uniqlo (Pants);…