Lifestyle Press Release

More Whitening products at this years The Big White Blowout Sale by Watsons




The biggest and the widest sale of the year that features huge discounts and amazing deals on whitening and skincare products is back! The Big White Blowout Sale begins this January and will only not help you try and find the right product to give you that whiter, brighter glow but also will help you become your fairest, most confident self.

Watsons Store The Podium

“The Big White Blowout is for the Filipinos who want to get the best and most complete skin whitening experience all in one stop,” says Group Category Manager for Skin Care Kim Reyes. “Watsons carries the widest range of products that address our consumers whitening concerns and needs from topical applications to ingestive products,” she added.

 Watsons Group Marketing Manager Karen Fabres and Watsons Group Category Manager for Skin Care Kim Reyes

The Big White Blowout began last year and was one of Watsons most successful campaigns in 2016.

“Why January? Because it’s the start of the New Year and most people want to have a good start and to look good and feel better about themselves. It’s also to help them get that that flawless look in time for the summer season,” she added.

This year, Watsons made the Big White Blowout a nationwide campaign and added more products to make it even better.

“We are going for a more holistic approach this year, so we included more whitening/ lightening products. Now there are more than a hundred brands and SKUs that are part of the promo,” said Watsons Group Marketing Manager Karen Fabres.

Besides the additional items, the duration of the campaign is also longer running from January 5 until Feb 22, 2017 with a different display item featured regularly.

 Watsons Team Krisel Macatangay, Kim Reyes, Precy Hentoloro, Karen Fabres and Rosana Bonifacio

Among the participating brands are Cetaphil, Celeteque, Belo, CosmoSkin, L’Oreal, Olay, Ponds, SkinWhite, Dove, Kojiesan, Nivea and many leading brands.

Take your pick from shelves upon shelves of whitening soaps, facial creams, body lotions, and deodorants. And if you want to experience the next level of whitening, Watsons also houses a great selection of whitening beauty supplements you can drink such as Cosmo Skin.

At the media launch held January 10, 2017, at Watsons Podium, Cosmo Skin Beauty ambassador Ruffa Gutierrez, even gave tips on how she takes care of her youthful and radiant looking skin.

 Cosmo Skin Founder and Marketing Director Dr. Nino Bautista and endorser Ruffa Gutierrez

The road to a fairer whiter and better you begins at the Watsons Big White Blowout Sale. Head over to any Watsons store nationwide for great deals, crazy offers and as much as 50% discount on the best whitening products. As an added treat for SM Advantage or BDO Rewards members, every PHP 500 purchase of whitening products included in The Big White Blowout Sale earns you an e-raffle entry and the chance to win a brand-new iPhone 7!

For more information, visit www.facebook.com/WatsonsPH.

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