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Essilor partners with Piolo Pascual for Seeing the World Better Campaign
Did you know that even you have a 20/20 vision, you still need to wear eye protection because of the repetitive exposure to blue light which is produce by electronic devices that can cause oxidative damage, and may be responsible for causing age-related macular degeneration, which can result to blindness? I guess you didn’t know that and You don’t like how it sounds right? This and many other reason is what Essilor, the worlds leader for corrective lenses, is campaigning. Called as Essilor’s ‘Seeing the World Better’ campaign is the company’s way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. Check this out: Essilor’s CinemaJam 2014 Essilor partners with Piolo Pascual And what better way to do this is to tap someone who embodies the overall package to represent the brand.…
Rodel Flordeliz