Mapagpasalamat, matatag, masigasig, mapagmalasakit, magalang, these are the five core Filipino values that are the highlights of the newest campaign of Krem-Top. Krem-Top leads the change for the better campaign perfectly set at the right time of the year. The campaign highlights the values that are natural among Filipinos that would reminds us of our identity and can strengthen our nationhood. Dubbed as Change for the Better, the campaign that started in 2012 is a call to action for people to commit and sustain the change to become better individuals, not just during the turn of the year but all throughout the year and beyond. The campaign is backed up and with the guidance of the renowned phenomenological sociologist Dr. Mina Ramirez of the Asian Social Institute. According to Dr. Ramirez, the identification of the five Core Values makes Filipinos stand out from the rest of the world and could…