UNTV has launched a campaign that challenges its supporters to take part in. Now on its second week, the campaign #NoToSofitel and #BoycottSofitelPH have been enjoying the top trending in twitter worldwide, and have created a louder buzz on facebook and Instagram. At appoximately 9:17 PM (PHT) on July 19, 2014, #NoToSofitelDay7 and #BoycottSofitelPHDay7 start to fill the 3rd and 4th spots on Twitter’s Worldwide Trends. The campaign stemmed from the report received by UNTV37 Chief Executive Office, Kuya Daniel Razon, that Hotel Sofitel Manila dropped the station from its channel listings. This, for no apparent reason. This prompted Razon to call on UNTV37 supporters to launch a boycott against the hotel for clear discrimination of the station – a free channel that should be enjoying any and all channel listings in local and cable TV providers. Soon after the launching of the campaign, issues after issues against said hotel…