✪ SM Cinema continues its innovations to provide more convenience to its patrons. In partnership with e-PLUS Tap to Pay, cardholders will soon be able to reserve seats and purchase tickets through the self-service machines which will be installed in all SM Cinema branches including IMAX Theater, Director’s Club Cinemas. The self-service machines will allow patrons with e-PLUS Tap to Pay Cards to buy their movie tickets in just a tap. No need to queue at the ticket booth most especially during blockbuster movies. In addition, all cinema entry gates are being replaced with industrial-grade turnstiles similar to what is being used in train stations abroad for faster and more consistent access. These services will be available to cardholders by June 2014. To prepare its patrons to the automated ticket purchase and introducing them to a world of perks, SM Cinema is giving out free e-PLUS Cards for every movie…