U.P. Town Center has always been mistaken to UP Town Center and vice versa. Obviously, the two have the same spelling but actually pronounce differently. UP Town Center is located in Katipunan, Quezon City while the latter is in BGC, Taguig City. U.P. Town Center is a property own by Ayala while UPTown Mall is by Megaworld.
U.P. Town Center could be considered as a community mall or we can say a University mall, being surrounded by famous schools like UP Diliman, Ateneo University and Miriam College, there are other schools around the area, but mostly these are the people you would usually see hanging around the said mall.