Watsons proves the line “cheaper means lower quality” is not always true




Being a thrifty shopper doesn’t necessarily mean that when you found something cheaper you will instantly buy it over a certain product. One must be wise enough and consider as well the quality and quantity of the products you are buying.

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One store that is really defendable in times of budget cut down is Watsons with its “Switch & Save campaign. It was a campaign launch last 2012, which is considered as an educational effort to show smart shoppers how to save on their personal care essentials in order to afford more of the things they really wanted. All they had to do is to shift from the leading brand to the Watsons brand.

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It was a simple idea that proved a smashing success. Watsons customers all across the country made the switch, even I change my own line of toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. And the savings really help me much for I can allocate it in health care or travels.

Ms. Viki Encarnacion Watsons Marketing Director

Ms. Viki Encarnacion Watsons Marketing Director

But the notion of the line “cheaper means lower quality” didn’t stop Watsons from innovating. That’s when a big idea was born- The Switch Test. Watson’s team mounted an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch- they’d have to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. From body scrubs to hair irons, shoppers felt their way through the Watsons selection, and the results were overwhelming.

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8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart, an amazing testament to Watsons quality. But the surprises didn’t end there. When informed of the savings they could get with Watsons Label, the remaining shoppers who at first chose the leading brands were also convinced to make the switch. With results like these, the team knew that they were on to something big. The next challenge was to bring the same experience to more people.

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A few days ago, Watson’s invited us over to kickstart the year through the launch of the new Switch and Save TV commercial. We were also been reminded  on why the Watsons six celebrity endorsers (Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano), made the change. Aside from the difficulty in discerning the difference between Watsons products quality and the leading brands’. We concluded, however, one big change. If you switch to Watsons, you can save up to 80%.

Watsons Karen Fabres, Danilo Chiong, Jared De Guzman, Viki Encarnacion, Aida Lapez with Edu Manzano, Lorna Tolentino, Iya Villania, Kylie Padilla and Christian Bautista

Watsons Karen Fabres, Danilo Chiong, Jared De Guzman, Viki Encarnacion, Aida Lapez with Edu Manzano, Lorna Tolentino, Iya Villania, Kylie Padilla and Christian Bautista

Isn’t not enough? Catch the new TVC and see if you can tell the difference between a Watsons brand and your brand, or if you too will be convinced to Switch and Save!

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Until our next discovery in the City!
またね Mata ne! 
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