Yup! you read it right! The National Basketball Association (NBA) just partnered with Globe, the Philippine’s leading mobile Internet provider. It will be a comprehensive multiyear partnership between the two. The partnership was announced just recently at a very energetic and basketball themed event held at SMX Convention Center in SM Aura last November 6, 2014.
If your a globe subscriber and an avid fan of the NBA, lucky you! Lots of exciting things and surprises are about the happen. The NBA and Globe will create exciting NBA-related promotions and premiums and jointly develop new and unique product offerings for the Telco’s over 45 million mobile and broadband customers. These will include the introduction of NBA league Pass offers including day passes, which will be exclusive to Globe subscribers. Globe will also showcase additional NBA video content through its new PisoMall video platform, enabling Filipino fans to interact with the NBA in a new and exciting ways. PisoMall is available exclusively for all Globe and TM customers, and has been optimized for both feature phones and smartphones alike.
Tim Kobe, designer of the Apple concept stores and Globe Gen 3 store is also present at the event.
At the event, the basketball vide is truly up! But that vibe doesn’t end there, the NBA mania continuous with the introduction of the first Jr. WNBA program in the country, the launch of the world’s first NBA Café, the announcement of the first NBA store in the Philippines and, most recently, the NBA’s multiyear partnership extension with local broadcasters ABS-CBN and Solar Entertainment.
Follow the NBA on facebook at www.facebook.com/philsnba and twitter at www.twitter.com/nba_philippines for all the latest news and updates.
And oh, by the way, I won! yay!
For all things NBA, visit www.nba.com
Until our next trip in the City!
またね Mata ne!
